Monday, August 25, 2008

Breaking the “Boomer Code” – Part 2 of 5

Posted by Leona Bergstrom

Code Breaker #1: Recognition

The first thing leaders must do is to understand what makes Boomers so distinct. Simply put: Demographically, they are 78 million persons in the United States aged 46-62. Historically, they form the single largest generational cohort. Philosophically, they have redefined American culture. Sociologically, they connect through a unique generational identity bordered by dramatic historical events, music, and mass media. Economically, they are the wealthiest generation in American history. And spiritually, they are seeking authenticity, experience and personal truth.

To effectively minister we will need to:
• Recognize Boomers as members of a unique generational cohort, connected by shared experiences.
• Recognize that Boomers do not want to be referred to as “seniors” and don’t want to be associated with stereotypical seniors ministries. (Or as one Boomer told us, “I don’t want to be in the same group as my mother.”)
• Recognize that Boomers are transitioning into uncharted physical, emotional and spiritual territory.

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